Mt. Kannon on Ikuchijima and the Tatara Bridge over a calm morning sea

About J-Catalyst

Standing between growers and chefs.

J-Catalyst connects Japan's food and entertainment with the world.

Photo: そらみみ / CC BY-SA 4.0

What we do with Setoda lemons.

01

Trade enquiries

We take enquiries from restaurants, bars, hotels and pastry shops and connect them with JA Hiroshima's Setoda lemons.

02

Regional exchange

Chefs visit the orchards; growers get to know the restaurants. We create occasions for both.

03

Telling the story

Fairs, articles and this site: we share the background of the growing area along with the food.

01

Growers

JA Hiroshima and the growers of Setoda

02

J-Catalyst

Listening to needs and timing, connecting with context

03

Kitchens

Into a dish, a drink, a pastry

J-Catalyst works to connect JA Hiroshima's lemons with professional kitchens. It is not an official agent or authorised representative of JA Hiroshima.

How it began

J-Catalyst's view

From a bond between Miyagi and Hiroshima.

J-Catalyst's work began with recovery support after the 2011 Great East Japan Earthquake. Linking one region with another remains its central purpose.

Hiroshima was among the regions that did most to help Miyagi recover. It is well known that Miyagi's oyster farms, devastated by the tsunami, received support from Hiroshima, a fellow oyster-growing region.

We wanted to carry that bond forward through food. As a bridge born of the recovery, J-Catalyst is working to bring Hiroshima's Setoda lemons to Tokyo, to Tōhoku and to the world.

Publisher

Published by
J-Catalyst LLC
Address
Ichikawa Bldg. 3F, 5-13-3 Ginza, Chūō-ku, Tokyo 104-0061, Japan
Website
j-catalyst.com

Read next

SETODA LEMON

Talk to us about lemons for your kitchen.

Cooking, drinks, pastry or processing: tell us what you have in mind and when, and we will connect you with the growers' cooperative.

Hiroyoshi Numazaki
J-Catalyst / Higashi Nippon Broadcasting (khb)

Email us Call us +81-80-8608-5446

Weekdays 10:00–17:00, Japan Standard Time